OUR STORY
Cinque Quinti's winery arose from the desire of 5 siblings, Fabrizio, Martina, Michele, Francesca and Mario to continue a family-run activity founded four generations ago, giving it an innovative and fresh touch. The name comes exactly from this. We are 5 siblings, each of which with different ideas and skills will give his own contribution to develop the activity and to reach the common goal.
Fabrizio and Michele, whose lifestyle was shaped by the passion for the ground passed on by our grand-father and the magical colors of our hills, took control of the firm in 2008. In these years the land properties was expanded by 10 times. One-hundred hectares, half of which are vineyards. Barbera, Cortese, Grignolino, Pinot Nero, Arneis, Bonarda, Nebbiolo, Cabernet, Souvignon, Chardonnay, Syrah, Freisa, Dolcetto. A real explosion of scents, shades and flavors. The youngest, Mario, who just graduated from the Agricultural Institute in San Martino, decided to leave for a far land, Australia, for a unique traveling and working experience in close contact with local wineries.
The agricultural firm “Fratelli Arditi” - not to be confused with “Arditi Fratelli” who is managing the “Cantina Sociale del Monferrato” – find its roots in the art of tradition and the real values which permeates the atmosphere in Cella Monte (that entered "I Borghi più Belli d'Italia" club in July 2018). Until last year it was focused on the sale of the raw material to private producers or wine cooperatives.
Cinque Quinti was born in 2016 and the activity saw the desire to have its own production of wine becoming true. The first red wine was produced with grapes from the 2015 harvest. A down-to-earth table wine characterized by an intense red hue and a rich and full-bodied flavor.
This is when Martina and Francesca also stepped in. They took care of all the brand image as the logo, the website, and social pages and they are responsible for the sales area.
The goal for the next years is to increase the number of bottles and differentiate the range of products offered.
An open-air office where paper transforms into leaves, PC keys in hoes, and desks in tractors. A job that requires dedication, hard work, and a constant commitment and has always been supported by our parents Giuseppe and Manuela. All of this is enclosed in a bottle of wine that we hope will accompany your small talk, confidence, and laughter.
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LET US INTRODUCE OURSELVES
FABRIZIO
Owner / Co-Founder
Firstborn, 36 years old, and a lot of responsibility on his shoulders. So nice when you go out on the weekend, so serious and severe at work.
I graduated in Accounting back in 2004. After that, I decided to undertake the University course at the Faculty of Viticulture and Oenology in Turin. But books have never been my forte and after 2 years of frequentation, I decided to abandon my studies and devote myself full time to the family farm.
During my studies, I also had the opportunity to carry out internships at Piedmontese cellars.
I am happily in love with Veronica, a sweet and good-hearted girl I live with and soon I will get married :)
I work with commitment and passion every day. I am satisfied with the results we have achieved and our work always reserves new incentives for us, even if often the bureaucracy seems to do everything to slow us down.
Since I was a child, I have always liked to go to the fields with my grandfather and this has made me grow the passion for this work and our territory.
I work 95% of the time outdoors, so in winter, in my free time, I like to enjoy the house and stock up on films and documentaries, while in the summer I love discovering new places in the area wandering around our hills.
I have a passion for cars, and their roar gives me an adrenaline rush. I love good food, a dinner by the sea, and tasting new labels as soon as I have the opportunity.
Favorite wine: Barbera is definitely one of my choices because it is perfect for meals as well as for special occasions. Even Nebbiolo, however, is a variety that I am increasingly appreciating and for which there are good plans to make it Nebbiolo del Monferrato DOC.
Favorite movie: The Green Mile
Favorite city: Rome
Dream: I really would like the 5 of us to work full time for Cinque Quinti (now we are at 3!)
Sweetest memory: among the most recent ones, when I received the key to my new car
MARTINA
Marketing / Communication
Second Fifth, 34 years old, mother, sportswoman, lover of nature and all those activities to do outdoors.
I grew up next to my brothers in our small town, to become a citizen of the world by traveling a lot during university. I moved to Genoa to attend the three-year degree in Business Administration and then ventured to discover London, Dublin, Edinburgh, Malta, Venezuela, San Diego, and Fresno, New Jersey and New York, places where I lived for at least a month and no more. a year and that I carry in my heart because I have wonderful memories of each one. I then moved to Turin, where Francesca was attending the three-year degree, to conclude my path with a specialist degree in Marketing and Communication, but obviously, I couldn't take root! So I took part in an international exchange project (an Erasmus outside the European border) and I spent the last 6 months in Brazil, between San Paolo and Rio de Janeiro where I took the last exams and then returned to Italy and graduated in November. 2013.
After countless laps I ended up in Milan, in a few months I met the person with whom I decided to share my life. This big city is giving me so much also on professional level, I have had different experiences, changing 4 jobs in 6 years and now I am at Vinhood, an innovative startup in great growth that has studied an algorithm to identify the ideal products (from wine to coffee, passing from bitters or beers) according to your tastes. I'm Solution & Marketing Manager and I'm lucky enough to be part of a company in the F&B sector, my passion! I also became AIS Sommelier in May 2019, another important milestone.
In March 2021 I became a mother, a great emotion!
I love all sports, I love practicing and watching them, especially beach volleyball which in Milan I am lucky enough to be able to play all year round.
Telling others about my experiences has always amused me, I did it through Facebook, on a daily basis, and now with the skills acquired in communication, especially digital ones, I have the opportunity to do it for the family business. From Fabrizio's passion, combined with Michele's tenacity and perseverance and the collaboration of Mario and our parents, the farm once owned by his grandfather has grown exponentially.
The hard work, every cm of plowed land, every bunch of grapes harvested, had to be told. So, almost for fun, Francesca and I have given a "digital" life to society, we have given it a name, a color, and an identity, in short, the foundations for something great that I hope will become my life in the next few years. : Five Fifths.
Favorite movie: "A good year"
Favorite city: I have seen many, but the beauty of Rome is hard to beat, always takes your breath away.
Dream in the drawer: in my heart, in addition to our sweet hills there is the sea. One day I would like to live a few steps from the beach.
Sweetest memory: when I held my little Leo in my arms, the world stopped for a moment. An incredible joy!
MICHELE
Owner / Co-Founder
Here I am, I am the Third Fifth, Michele, the tallest of the family, tidy, energetic, smiling, and always ready to lend a hand. I spent the first 30 years of my life in the beloved Cella Monte, while about a year I moved to Cossombrato where I live with my wife, Lucrezia, and our little Eugenio born on November 1st, 2021.
The school has never been my forte, I don't like sitting for long and books are not my passion, so I looked for a diploma that interested me and I attended the Vincenzo Luparia Institute of Agriculture in Rosignano which I finished in 2008.
In addition to our agricultural company for which I have worked with passion since I was a child, at first on the shoulders of my grandfather, stealing his best secrets and from 11 May 2010 in an official capacity, I also had the opportunity to have a nice internship experience in a 'winery and livestock farm. In addition, for two years I collaborated with the Monferrato social cellar, now a privately managed cellar, in the bottling process during the pre-Christmas period.
One of my great passions is basketball, which I love! I like to play it and watch and follow all sports in general. I love to experience nature from the sea to the mountains, as well as animals, especially dogs. On colder days, cinema and television and some good adventure or action films are excellent pastimes. Finally, eating and drinking well is essential for me! I have always been a good fork!
I dedicate myself 100% to our vineyards that I follow with dedication every day, I attended a course that allowed our company to be recognized as a Didactic Farm, I didn't think I could go back to the banks, but this was also a good experience, but above all, I did it for a good cause!
Mechanics is one of my dreams, I would like to deepen this sector.
Favorite wine: well, my beloved the Grignolino
Favorite movie: I have recently discovered myself as a tv-series freak and I am currently watching The Walking Dead
Favorite city: Treviso, a small Italian gem
Dream: I would love to renovate a beautiful house in the Monferrato vineyards and go to live there with my future family. On a professional level, however, the dream is to expand the company more and more, building our cellar and giving life to many new labels.
Sweetest memories: the stories of my grandparent's youth which I carry in my heart.
FRANCESCA
Marketing / Communication
The fourth fifth, 30 years old, a little fussy, always disheveled and with a great desire to do.
After the Linguistic High School I attended in Casale, I decided to move to Turin to attend the University. Faculty of choice: Business Administration. Not exactly what turned out to be my natural habitat, but which allowed me not to preclude any possibility. During the last year, I fled on Erasmus for six months, to Lisbon. A city that has remained in my heart: fascinating and decadent, with terraces and views of the city that take your breath away.
Back (alas) from this experience, I opted for a 1-year Master in Fashion and Communication at the IED in Milan, a dream come true. After the course, I decided it was time to start working. I skipped between one internship and another, numerous interviews until a friend of mine (met on Erasmus) told me about this job opportunity at fashion e-commerce in Turin. I decide to jump in and start commuting between Milan and Turin.
Meanwhile, during 2016, the Cinque Quinti project begins to take shape. Fabrizio and Michele, who have dedicated their lives to the family farm for about 10 years, decided it was time to give life to something new, a wine of our own. All 5, or rather all 7 including mom and dad, we rolled up our sleeves. We started with the name, the colors, the type of product we wanted to offer, the type of customers we wanted to serve and you know the rest.
In the summer of 2021, I decided it was time to go home, so I quit my job in Turin, and from August 2021 I have been working full time for the family business. After years on the train, it doesn't seem true that now I only need a few steps to reach my office :)
We are a well-matched team, including the people next to each of us who have never backed down to give us a hand, some with the kitchen, some with excel files, some sponsoring us through their business, some during events.
Favorite wine: Barbera in winter, Spumante during summer
Favorite movie: Forrest Gump
Favorite city: Lisbon
Dream: make this project grow so that it becomes an acknowledged wine label, a niche one, but known worldwide.
Sweetest memory: only one? I have so many, but staying within family, I would say all those moments spent together just talking and laughing so hard you could not breathe.
MARIO
Student
The little one of the family, everyone says the most pampered, but I wouldn't be so sure. A little melancholy, I love to travel the world and live with serenity enjoying the little things.
I am attending the last year at the Faculty of Viticulture and Oenology in Florence, after graduating from the Agricultural Institute of San Martino.
I spent the 4th year of high school in the United States in Colorado, where I attended the local high school and lived with a local family. It was an incredible experience that I will always carry in my heart. At the end of high school, not being sure about the path to take, I decided to leave for a long year in distant Australia. This trip has really changed my life. I saw crazy places, drove miles and miles along deserted expanses, worked for 2 different wineries during the harvest period, and lived a few days in a hippie village.
In the breaks between one exam session and another, I go back to Cella Monte and help the brothers in the store, in the vineyard, or in organizing events and guided tastings. In 2021, together with a friend and partner of mine Paolo, I also founded the "Entoeca degli Infernot" project, a wine shop that wants to enclose the wine producers of the 9 municipalities of the Unesco core areas, acting as a meeting point and discovery of our Monferrato.
Traveling makes me feel free, and after completing my studies, before starting to work full time for the family business, I would like to do some experiences abroad at different wineries during the harvest period, especially in France and in South America.
I love music, being in the company of my friends strumming the guitar, and sipping a good glass of wine. When I need to clear my mind I go to the gym, boxing gloves, and let it all go.
Favorite wine: Grignolino
Favorite movie: Hacksaw Ridge
Favorite city: Miami
Dream: restore a part of our house and transform it into Cinque Quinti's sales point(DONE!), the next would be to renovate other parts of our premises where we can build a barrel cellar.
Sweetest memory: when with my backpack on I boarded a plane alone that led me to the USA
OUR PROJECT
Cinque Quinti's project was born in 2015 when Michele and Fabrizio decided to keep a small part of selected grapes to experiment with our first production of wine.
In 2016, Martina and Francesca, while the wine was fermenting, created the brand logo, the website, and the blog starting to give voice to the new project.
In May 2017, the first label was launched: Vino Rosso. It was a tiny production of only 750 bottles but the five siblings realized that there was good potential and that it would have been the first of a long series.
In 2018 numbers doubled. The 750 bottles of Vino Rosso, 100% Barbera made in steel became 1.300. And the first white wine was also introduced: Dedalo. A selection of Arneis grapes for a production of about 1.000 bottles.
2019 saw an extra step forward with the introduction of other 2 new labels: Roverò - 100% Barbera aged in tonneaux and Mariulin - 100% Chardonnay, Charat Method. The total production reached 11.000 bottles.
2020 as we all know has been a challenging year due to Covid-19; nevertheless, we reached some important goals. Two new labels were added to the product range: Austin - 100% Pinot Noir, Champenoise Method Rosè and Solista, Bricco San Pietro - 100% Grignolino, Grignolino del Monferrato Casalese. And our new tasting room was opened when the renovation works ended in May.
2021 began amidst doubts and uncertainties due to Covid-19 which unfortunately is not giving respite to our country and to the whole world. But for us at Cinque Quinti it marks a crucial step. Thanks to the new entry into our team of Oenologist Dario Aceto, in the summer of 2020, and the taking over of a winery, a few kilometers from Cella Monte, the new vintage we will present will have a completely different flavor. We got there gradually, but we can finally define ourselves as "independent".
2022 was a year of confirmation and new ideas for the future. We have worked hard at our wine shop, offering a revisited tasting and tour package ready to satisfy every need. We organized many events and new collaborations introducing new proposals such as corporate team building. We expanded our distribution network through our first experiences abroad.
The latter was the first step towards 2023 whose objective is to grow commercially above all in northern Italy, and enter the international market thanks to the participation in various wine exhibitions and the collaboration with "Direct From Italy" a platform that allows us to ship worldwide. In addition, we will significantly increase the number of bottles produced with two new labels: Ombra, Chiaretto DOC from 100% Bonarda grapes and Il Passo, Passito from 100% Traminer grapes.
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